State tax shifts favor sales over income, hit lower earners
Source Stacking
How They Deceive You
Propaganda
Heavy reliance on one-sided sourcing plus a clear factual error on Louisiana tax changes distorts the picture.
Main Device
Source Stacking
Primarily quotes ITEP while giving minimal, unexplored space to Tax Foundation counterpoints.
Archetype
Progressive tax equity advocate
Frames state tax policy exclusively through the lens of distributional impact on lower earners.
Stacks ITEP sources against a single brief opposing quote, adds a factual error on Louisiana, and omits sales-tax stability arguments.
Writer's Worldview
“Progressive tax equity advocate”
2 findings · 1 omission · 4 sources compared
What is your news hiding from you?
Same analysis. Any article. Completely free.
Narrative Analysis
The article accurately reports ITEP data showing declines in top state income tax rates alongside sales tax increases since 1990, but it frames these shifts primarily as burdens on lower earners while including an inaccurate Louisiana example.
Key Findings
- Data reporting: The piece correctly cites ITEP figures on rate trends, noting top income tax rates have generally fallen while sales and consumption taxes rose in many states.
- Source selection: It draws heavily from ITEP analyst Sarah Austin and includes only a brief counterpoint from Tax Foundation's Abir Mandal, without detailing Tax Foundation arguments on sales taxes' revenue stability or lower economic distortions.
- Factual error: The article claims Louisiana reversed an income tax cut by raising its sales tax from 4.45% to 5% and now faces budget shortfalls; available records on the 2025 reforms show a flat 3% income tax with expanded deductions and no matching sales tax hike or quantified shortfall.
What Was Missing
The article omits verifiable data from the Tax Foundation's State and Local Sales Tax Rates 2026 report, which states sales taxes comprise 32% of state tax collections and are viewed by some analysts as introducing fewer economic distortions than income taxes. This omission leaves readers without documented trade-offs lawmakers have cited when adjusting tax structures.
Source Context
Business Insider, founded in 2007 and majority-owned by Axel Springer SE since 2015, publishes original reporting alongside aggregated content. The site has drawn prior criticism for clickbait headlines containing factual inaccuracies.
Coverage Differences
Other outlets handled the same tax shift data with varying emphasis:
- ITEP's own release focused on reduced progressivity and impacts on working families.
- Census Bureau reporting presented neutral long-term revenue composition data without rate-change tallies or distributional framing.
- NCSL coverage examined median sales tax trends and service funding implications in no-income-tax states.
Bottom Line
The article delivers accurate trend data from its primary source but weakens its analysis through selective framing and an erroneous state example. Readers gain a clear view of one organization's rate calculations yet miss documented counterpoints on revenue mechanics that appear in other analyses.
Further Reading
ITEP: New ITEP Data Reveal Decades-Long Shift Toward Lower Income Taxes and Higher Sales Taxes
CBPP: The Impact of State Tax Policies in the 1990s
Census Bureau: Big Changes in the Nation's Taxes
NCSL: What Happens When States Ditch Income Tax for Sales Tax
Neutral Rewrite
Here's how this article reads with loaded language removed and missing context included.
States Shift Tax Revenue Sources from Income to Sales Taxes
States have adjusted tax structures in recent decades, with many reducing top marginal income tax rates while increasing reliance on sales and consumption taxes. An analysis by the Institute on Taxation and Economic Policy examined rate changes since 1990 and found that top income tax rates declined in multiple states while sales tax rates rose in others. This pattern shifted a larger share of state revenue collection toward purchases rather than earnings.
Census Bureau data indicate that sales taxes now represent the largest single category of state tax revenue in many jurisdictions. The Tax Foundation reports that sales taxes accounted for 32 percent of state tax collections in recent years. Its analysis notes that sales taxes introduce fewer economic distortions than income taxes because they apply to consumption rather than earnings and provide more predictable revenue streams during economic fluctuations.
Lawmakers in several states have cited revenue stability and interstate competition as factors in these changes. Abir Mandal, a senior policy analyst at the Tax Foundation, stated that states such as North Carolina reduced income tax rates to attract workers and businesses from higher-tax states. Similar adjustments followed in South Carolina, Mississippi, and Oklahoma. Mandal added that income tax revenue can vary with economic conditions, while taxes on goods purchased regularly tend to fluctuate less.
Sarah Austin, a senior analyst at the Institute on Taxation and Economic Policy, linked some post-2010 income tax reductions to legislative responses following the Great Recession. She noted that sales tax increases have occurred more frequently than comparable income tax increases when states address budget gaps. The Institute on Taxation and Economic Policy report attributes part of the trend to efforts to flatten or eliminate income taxes in certain states.
Sales taxes apply uniformly to purchases regardless of buyer income level. The Institute on Taxation and Economic Policy analysis describes this structure as placing a proportionally larger burden on lower-income households relative to their total spending. Mandal observed that sales taxes avoid creating direct incentives to reduce reported earnings, which some policymakers consider an advantage over higher income tax rates.
Voter surveys have shown support for higher taxes on high earners in recent years, while state legislative actions have moved in the opposite direction on income tax rates. Austin stated that this divergence reflects differing priorities between public opinion and enacted policy. States continue to weigh revenue stability arguments against the distributional effects of tax changes, with both the Institute on Taxation and Economic Policy and the Tax Foundation providing data on the trade-offs involved in these decisions.
Investigation Log · 33 steps
Starting investigation...
Investigating Business Insider
Investigating Juliana Kaplan
Source: Juliana Kaplan
Juliana Kaplan is a senior labor and inequality reporter at Business Insider with bylines in Cosmopolitan, O the Oprah Magazine, Boston Magazine, The Forward, and Betches. She graduated from Barnard College in 2019 with a major in English and concentration in Creative Writing. Her reporting focuses on labor issues, economic inequality, consumer trends, and queer topics.
Source: Business Insider
Business Insider is a New York City-based financial and business news website launched in 2007 that publishes original reporting and aggregates content from other outlets. Its parent company Insider Inc. has been majority-owned (88% stake) by German publisher Axel Springer SE since a 2015 acquisition valued at $343 million. The site has faced criticism for factually incorrect clickbait headlines and for granting sponsors editorial control over native advertising content.
Searching for "Institute on Taxation and Economic Policy state tax changes since 1990 income vs sales taxes"
Verify the ITEP analysis cited on top income tax rates falling and sales taxes rising
Searching for "Census Bureau state tax revenue sales taxes largest portion"
Confirm Census data on sales taxes becoming largest state revenue source
Searching for ""states like North Carolina" income tax cuts attracting workers companies Tax Foundation"
Check Tax Foundation analyst quote context on state tax competition
Searching for "Louisiana 2025 sales tax increase income tax cut budget shortfall"
Verify the Louisiana tax reversal example and budget impact
Searching for "Tax Foundation criticism of state sales tax increases vs income tax cuts"
Find right-leaning analysis on whether sales tax shifts are regressive or beneficial
Comparing coverage of "state tax shifts from income to sales taxes since 1990"
Coverage comparison completed
Source Credibility
Relied primarily on ITEP analysis and quotes from its analyst Sarah Austin while including only one brief quote from Tax Foundation's Abir Mandal without exploring growth or stability arguments
Creates impression of consensus on regressivity without presenting competing economic analysis from right-leaning sources that view sales taxes as less distortive
Factual Error
Stated Louisiana reversed a tax cut by raising sales tax from 4.45% to 5% while cutting income tax, now facing budget shortfalls
The specific numbers and shortfall claim do not match available data on 2025 reforms
Missing Context
Tax Foundation analysis shows sales taxes account for 32% of state tax collections and are viewed as introducing fewer economic distortions than income taxes
Provides counterpoint to the article's emphasis on regressivity by noting revenue stability and growth advantages that lawmakers cite
Writing analysis narrative
Writing verdict summary
Writing neutral rewrite
Investigation complete. Preparing report...
Analysis narrative ready
Neutral rewrite ready
**Investigation complete.** The article accurately cites ITEP data showing states cut top income tax rates more often than they raised them since 1990 while increasing sales tax rates more frequently. However, it relies almost exclusively on ITEP framing and quotes, gives minimal space to the Tax Foundation's pro-growth arguments for sales taxes, and includes an inaccurate claim about Louisiana's 2025 tax changes (no matching sales tax hike or shortfall tied to the described swap was found). The piece presents the shift as primarily burdening lower earners without balancing revenue stability or competitiveness rationales that lawmakers have cited. **Verdict:** D (source stacking + factual error on Louisiana).
The Compass
You see how this outlet sees the world.
How do you see it? Find your political shape in a few minutes.
Take the testOr check your own article