US data center power use set to jump 50%: Business Insider analysis
Selective Omission
How They Deceive You
Propaganda
Notable spin through heavy emphasis on downsides and loaded language while still reporting verifiable power-demand trends.
Main Device
Selective Omission
Extensive coverage of opposition, costs, and risks paired with only a single paragraph on jobs, taxes, and grid contributions.
Archetype
Green anti-corporate tech skeptic
Frames rapid data-center growth as an environmental and community threat driven by insatiable corporate demand.
Uses loaded phrases and buries economic benefits to spotlight only local costs and backlash, steering readers toward alarm over data-center expansion.
Writer's Worldview
“Green anti-corporate tech skeptic”
3 findings · 1 omission · 4 sources compared
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Narrative Analysis
The Business Insider analysis accurately quantifies a projected rise in data center electricity demand but frames that growth through loaded language and selective local examples that emphasize disruption over documented national-scale economic contributions.
Key findings
- Loaded phrasing shapes the opening narrative. The headline and lead use terms such as “gobbling up power” and “insatiable appetite,” which portray demand growth as predatory rather than a measurable response to AI training and inference workloads. Neutral phrasing would simply report the terawatt-hour range and its percentage increase.
- Local costs receive extended treatment while national benefits are summarized in one paragraph. The piece details aquifer concerns, tax exemptions, and specific rate impacts in PJM territory, yet supplies no aggregate figures on employment or tax revenue despite the availability of industry-wide data.
- Price-impact evidence is narrowed to one region. Wholesale price increases of 76-82% in PJM are highlighted, while broader government analyses showing no corresponding retail price spikes in other high-growth states are omitted.
What verifiable facts were missing
The article does not include the Data Center Coalition’s 2023 estimate that the sector directly employed more than 600,000 workers and supported 4.7 million total jobs while contributing $162.7 billion in taxes. These numbers are concrete, publicly reported aggregates that place local tax and land-use disputes in a national fiscal context.
Author and outlet context
Hannah Beckler is an investigative correspondent at Business Insider whose prior work on infrastructure and corrections has received journalism awards. The outlet’s data-permit methodology is transparent and replicable; the interpretive choices lie in emphasis and sourcing balance rather than in the underlying count of permitted facilities.
Comparative coverage
Other sources presented the same underlying demand figures without the same narrative framing. ElectricChoice compiled state-level TWh totals and construction pipelines as raw data. The Congressional Research Service examined retail price trends across multiple states and found no consistent upward pressure in high-growth areas. The Belfer Center and IEA reports focused on regional capacity constraints and on-site generation needs using LBNL metrics, again without regional-anecdote emphasis.
The article performs a useful service by surfacing the scale of new permitted load; its limitation is the imbalance between granular local opposition stories and the absence of equally specific national economic and price data that would allow readers to weigh trade-offs directly.
Further Reading
Neutral Rewrite
Here's how this article reads with loaded language removed and missing context included.
Analysis Projects 50% Rise in US Data Center Electricity Use if All Permitted Facilities Operate
A Business Insider analysis of US data center permits shows that facilities permitted through 2025 would consume between 224.3 and 358.8 terawatt-hours of electricity per year if all become operational. This range represents a 50% increase compared with the prior year. At the midpoint of the range, the figure exceeds annual electricity consumption in every US state except Texas in 2024.
The analysis attributes the majority of projected demand to hyperscale facilities, defined as those using 40 megawatts or more. Permits issued in 2025 covered 176 new data centers in 34 states, the highest annual total since the first recorded permit in 1976. Several projects involve large footprints in rural locations.
Examples include Amazon’s planned 14-building complex on nearly 800 acres in Ridgeland, Mississippi; Microsoft’s nine buildings covering more than 5.2 million square feet on a site in Mount Pleasant, Wisconsin; and a QTS facility near Eagle Mountain, Utah, estimated to require 1.9 to 3 terawatt-hours annually once complete. The latter figure equals average annual use by approximately 227,000 US homes.
US data center operations directly employed more than 600,000 workers and supported 4.7 million jobs overall in 2023, according to industry figures, while generating $162.7 billion in tax contributions. Proponents cite these employment and revenue effects, along with construction-related activity, when supporting new projects.
Local permitting and resource concerns
In Sedgwick County, Kansas, resident Kaitlyn Gruenbacher stated that a developer had acquired or contracted for more than 300 acres across from her family farm. She expressed concern over potential effects on the Equus Beds Aquifer, electricity rates, noise, air quality, and continued agricultural use. The developer did not respond to requests for comment.
Public meetings in the area addressed three proposed sites. Residents cited risks to groundwater during ongoing drought conditions, increased electricity costs, and changes to local land use. Data centers can require several million gallons of water daily and electricity volumes comparable to small cities. Some utilities have raised rates to recover grid-upgrade costs, according to multiple analyses.
At PJM Interconnection, which manages the grid for 67 million customers across 13 states and Washington, D.C., data-center load contributed to a 76% rise in wholesale power prices in the first quarter of 2026 versus the same period in 2025, per a May 2026 report by Monitoring Analytics. The report stated that customers have incurred billions of dollars in added costs tied to existing and anticipated data-center demand. PJM indicated it is developing rules to integrate such loads without disproportionate effects on other customers.
Amazon, Google, Meta, and OpenAI stated in late 2025 that they would contribute to future grid investments to limit impacts on residential rates. Microsoft said it coordinates with utilities on infrastructure planning to avoid shifting costs or reducing service to existing customers.
Tax treatment and state responses
States have provided tax exemptions for data-center construction. Ohio reported that a suspended state-level exemption resulted in nearly $1.6 billion in forgone revenue in 2025. In De Soto, Kansas, a 290-acre project developer agreed to annual payments exceeding $460,000 in lieu of property taxes and a 3.75% franchise fee on electricity use, projected to generate about $1.5 million yearly for the city once operational.
In Nebraska, legislators have discussed requiring new data centers to install dedicated generation capacity, such as natural gas turbines, to reduce pressure on the shared grid. At least 20 permits for on-site power plants serving data centers were issued through the end of 2025, with additional projects announced or under review. Cleanview, an energy-data firm, identified 46 data centers planning dedicated generation.
Company capital spending and methodology notes
Amazon, Meta, Microsoft, and Alphabet plan combined capital expenditures exceeding $600 billion in 2026, with the largest share directed to data-center construction. Amazon and QTS questioned the analysis methodology, which relies on air permits for backup generators and was developed with industry and academic input. Microsoft described ongoing coordination with utilities on energy planning.
Business Insider noted that its estimates for Meta and Google may understate totals because some facilities hold permits for dedicated power plants without backup generators or have redacted permit details under trade-secret exemptions. Meta stated it operates 28 US data centers rather than the 38 counted in the analysis and that certain permitted sites are offices. The analysis included facilities whose permits carried federal data-center industry codes; those sites account for an estimated 0.2% of Meta’s total projected power use.
Community and legislative developments
Data-center proposals have prompted local opposition in multiple states. In Box Elder County, Utah, investor Kevin O’Leary announced a reduction in the scale of a proposed 40,000-acre project following concerns about electricity prices, water use, and environmental effects. In Kansas, residents shared information about similar projects through community channels.
The analysis records continued permitting activity across rural and suburban sites, alongside utility and state efforts to manage associated infrastructure demands.
Investigation Log · 32 steps
Starting investigation...
Investigating Business Insider
Investigating Hannah Beckler
Source: Business Insider
Business Insider is a New York City-based financial and business news website founded in 2007 that publishes original reporting and aggregates material from other outlets. It operates multiple international editions and maintains sections on tech, AI, startups, markets, and economy. Wikipedia notes it has been nominated for awards while facing criticism for factually incorrect clickbait headlines and a liberal policy on anonymous sources.
Source: Hannah Beckler
Hannah Beckler is an investigative correspondent and Senior Editor, Investigations at Business Insider covering tech, healthcare, and data centers. Her data-driven series on data center impacts received the 2025 George Polk Award, while earlier work on prison patrol dogs earned the 2024 National Magazine Award and 2024 Hillman Award. She also contributed to Business Insider’s project on homicidal violence against transgender people, which won the 2023 Scripps Howard Award.
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Coverage comparison completed
Emotional Manipulation
Used loaded phrases like "The AI boom is gobbling up power faster than ever" and "Tech giants have an insatiable appetite for more computing power" in the lead and body.
Creates an impression of reckless, voracious consumption rather than neutral reporting on demand growth driven by market competition.
Omission
Devoted extensive space to local opposition, aquifer fears, tax exemptions, and rate hikes but provided only one paragraph on economic benefits (jobs, tax revenue) and tech pledges to cover grid costs.
Presents a one-sided view of impacts; readers miss that industry supports 4.7M jobs and $162B in taxes per Data Center Coalition data.
Cherry-Picking
Highlighted negative PJM cost increases and local backlash examples while omitting counter-data showing no broad electricity price spikes in high-growth states per CRS reports.
Selects evidence supporting strain narrative; broader data shows mixed or neutral price effects nationally.
Missing Context
US data center industry directly employed over 600,000 and supported 4.7 million total jobs in 2023, contributing $162.7 billion in taxes.
Provides scale of economic contribution that contextualizes local costs and explains state support for projects.
Writing analysis narrative
Writing verdict summary
Writing neutral rewrite
Investigation complete. Preparing report...
Analysis narrative ready
Neutral rewrite ready
**Investigation complete.** The article exhibits moderate bias via loaded language ("gobbling up," "insatiable appetite"), disproportionate focus on local harms/backlash, and omission of national economic data (e.g., 4.7M supported jobs, $162.7B taxes per Data Center Coalition). Core power-demand trends align directionally with LBNL/DOE projections, but presentation tilts alarmist. BI's methodology and PJM-specific claims hold up; permit counts and broader price impacts are less verified. Verdict: C (selective omission as main device; green anti-corporate tech skeptic archetype).
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